Unlock the full potential of the European food and beverage market by attending its leading trade shows. These events serve as your gateway to the latest industry trends, a spotlight for your innovations, and the perfect environment to build lasting partnerships across the continent.
This guide presents our curated selection of leading food and beverage trade shows across Europe, with special attention to Western Europe. For each event, you’ll find key information and direct links to the organizers’ official websites. We participated in a good portion of them and recommend them strongly.
If you are in the Food equipment industry, this other blog post focuses specifically on major European F&B tradeshows (machinery, systems, IT, etc).
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Summary
1. Food & Beverage Trade Shows in France (2026-2027) 2. Food & Beverage Trade Shows in Switzerland (2026-2027) 3. Food & Beverage Trade Shows in Belgium (2026-2027) |
1. Food & Beverage Trade Shows in France (2026-2027)
France is a global heavyweight in food and beverages, uniting world‑class agriculture, a powerful processing industry, and sophisticated retail and foodservice channels.
It is ranked #2 in the EU for food processing and #1 in the EU for agricultural production and consistently ranks around 6th for global export.
The sector is anchored by approximately 19,000 processing companies—98% of which are SMEs—generating an annual turnover of €160–176 billion.
This industrial core supports a dense network of over 200,000 restaurants, cafés, and catering businesses, with the broader agri‑food complex accounting for nearly one‑fifth of national manufacturing output.
On the global stage, food processing exports alone contribute tens of billions of euros annually, supporting nearly 2 million jobs across the entire value chain.
While traditional powerhouses like wine, dairy, and premium grocery drive this performance, high‑growth niches such as energy drinks and plant‑based products are posting strong mid-term growth. Domestically, consumer habits are rapidly evolving. A surge in demand for “Made in France”, local sourcing, and sustainable goods is reshaping the market, with shoppers increasingly prioritizing environmental impact and traceability.
Health-conscious shifts are pushing low‑sugar and functional products from niche to mainstream, yet convenience remains a key driver, sustaining growth in ready‑to‑eat and on‑the‑go formats for urban lifestyles.
A detailed summary of the 2026-2027 food and beverage trade shows in France that we curated for you is provided in the table below.
For food equipment tradeshows, please check the related article on our blog listing.
| Name (+ Event Link) | Date | Location | Description |
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Jan. 21–25, 2027 |
Lyon |
Located at the heart of the “French food capital.” Hosts the world-renowned Bocuse d'Or competition. 257,363 professionals visiting and 4,700 exhibitors and brands. |
| SIAL | Oct. 17–21, 2026 | Paris | Large biennial event for the food industry. 7,500 exhibitors, and 285,000 visitors. |
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Apr. 1–2, 2026 |
Paris
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Snack Show and Parizza are dedicated to fast food, mobile catering, and Italian food professionals. 14,650 |
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June 7–8, 2026 |
Paris
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A must-attend trade show dedicated to quality groceries and gourmet products. +5,000 professionals and +350 |
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Sept. 28–29, 2026 |
Lyon
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International trade fair for organic products. 10,000 professionals and +400 |
| SIRHA Bake & Snack | Jan. 18–21, 2026 | Paris | The trade show for bakery, pastry, and snacking. 30,000 professionals visiting. |
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TBD |
Paris |
International trade fair and the leading global food ingredients event. Over 1,550+ exhibitors and 25,000 visitors. |
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Feb. 9–11, 2026 |
Paris |
International trade fair for wine professionals, spirits producers, and alcohol-free beverages. |
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June 07–09, 2026 |
Paris |
The essential professional meeting place for all players in the dairy industry. 290 exhibitors and 8500 B2B visits. |
2. Food & Beverage Trade Shows in Switzerland (2026-2027)
The Swiss food and beverage market reflects a sophisticated blend of traditional excellence and modern consumer trends. Estimated at CHF 65 billion in 2024, the industry spans domestic manufacturing, retail, and global exports, underpinned by strong demand for quality, sustainability, and innovation.
The beverage segment accounts for roughly CHF 22 billion of total turnover, led by bottled water, coffee, and premium alcoholic drinks, where Switzerland serves as a leading European center for coffee trading and capsule production (Swiss Coffee Trade Association).
The dairy sector, worth over CHF 10 billion, remains a cornerstone of national identity, driven by high-value cheese and milk products that make up nearly 15% of agri-food exports (Swiss Federal Office for Agriculture; Switzerland Global Enterprise).
In total, food, beverage, and tobacco exports exceeded CHF 9.5 billion in 2024, representing 2.1% year-on-year growth. The sector employs more than 300,000 people across manufacturing, distribution, and hospitality.
Looking ahead, the food and beverage market is projected to expand at a 2–3% CAGR through 2028, driven by premiumization, plant-based innovation, and strong international demand for Swiss-made products.
Here is a list of Swiss food and beverage trade shows in 2026 and 2027 that we curated for you
For food equipment tradeshows, please check the related article on our blog listing.
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Name (+ Event Link) |
Date |
Location |
Description |
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Nov. 2027 |
Basel |
Primarily hospitality and food service, but includes significant sections for kitchen technology and food processing equipment for smaller-scale producers. |
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Oct. 26–28, 2026 |
Luzern |
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Oct. 26–27, 2026 |
Luzern |
A newly launched trade fair specifically dedicated to Swiss food production, processing technology, and raw materials. This is the closest Swiss equivalent to CFIA. |
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March 22–24, 2026 |
St. Gallen |
B2B trade fair for hospitality and food service, including a limited area for equipment and technology. |
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March 19–26, 2026 |
Zurich |
Showcasing a gathering of 4000 wines from Switzerland and around the world at over 160 stands. 60,000 visitors. The Spring edition is much smaller (10,000 visitors and 85 stands). |
3. Food & Beverage Trade Shows in Belgium (2026-2027)
The Belgian food and beverage market is a powerhouse of Western European manufacturing, successfully blending historic craftsmanship with industrial innovation. Valued at approximately €81–83 billion in annual turnover, the sector is Belgium’s largest industrial employer, providing over 100,000 direct jobs (Fevia; Statbel).
The beverage segment remains a global flagship; while domestic volumes have stabilized, the sector generates nearly €9–10 billion in revenue, driven by Belgium’s status as the world’s third-largest beer exporter (WTO; Trade Map). Meanwhile, the dairy and processed foods industries—anchored by giants and a dense network of SMEs—account for a combined turnover exceeding €15 billion, fueled by advanced investments in sustainable processing and nutritional quality.
Despite a challenging economic climate in 2024 that pressured volumes, exports remain the industry's engine, totaling approximately €38–40 billion and representing roughly half of all turnover. Looking ahead to 2028, the market is pivoting toward higher-value growth: forecasts predict a steady resilience supported by the "Food.be" strategy, with accelerated investments in plant-based proteins, digital supply chains, and circular packaging solutions reinforcing Belgium’s position as a premium European food hub.
Here is our compilation of some key industrial and manufacturing trade shows in Belgium for the years 2026/2027.
For food equipment tradeshows, please check the related article on our blog listing.
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Name (+ Event Link) |
Date |
Location |
Description |
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Mar. 15–17, 2026 |
Kortrijk |
Unlike general food shows where you might find mass-market commodities, every product here has been vetted for quality or innovation. 500 exhibitors from 25+ countries and 15,000 – 17,000 trade-only visitors. |
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Sept. 30–Oct. 1, 2026 |
Kortrijk |
Focuses on food, raw materials, ingredients, and the processing technology/additives used in the food industry. |
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Nov. 29 – Dec. 1, 2026 |
Kortrijk |
The world’s specialized indoor trade fair for the potato and vegetable sector. Focus on heavy processing machinery (washing, sorting, peeling, packaging). |
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| Saveurs & Métiers |
Jan. 31-Feb. 2, 2027 |
Namur |
Saveurs & Métiers is about the craft of making food. It is the trade show for the bakers, butchers, pastry chefs. 320–350 exhibitors and 6,500–7,500 professional visitors. |
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The outdoor exhibition for potato cultivation and machinery. |
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Nov. 15–18, 2026 |
Ghent |
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June 25–27, 2026 |
Brussels |
The essential event for coffee professionals from the global specialty coffee community. |
4. Other European Food and Beverage Shows (2026-2027)
The food and beverage industry is a cornerstone of the European economy, combining a rich heritage with cutting-edge innovation. As the largest manufacturing sector in the EU, it employs 4.7 million people and generated a turnover of €1.2 trillion in recent estimates. The sector remains resilient, with production increasing by 1.8% in early 2024 compared to the previous year, driven by a recovering consumer climate and strong external demand.
The region acts as a global powerhouse for high-quality nutrition, with extra-EU exports reaching €182 billion, maintaining a trade surplus of €80 billion.
Germany stands as the undisputed leader of the European food market. In 2023, the German food and beverage industry produced goods worth €232.6 billion, an increase of 6% from the previous year. As the fourth-largest economic sector in the country, it is heavily export-oriented, with approximately one-third of its products sold abroad.
Italy follows as a major heavyweight, blending tradition with industrial capability. The Italian food and beverage manufacturing sector generated a turnover of €195 billion in 2023, solidifying its position as the country's second-largest manufacturing industry. Italian exports continue to thrive, reaching €56.8 billion, driven by global demand for iconic "Made in Italy" products.
Spain also commands a vital position in the market. The sector achieved a turnover of approximately €120 billion, with exports rising to €47.6 billion in 2023. This growth confirms Spain's status as the fifth-largest exporter in the EU, supported by a dynamic shift towards functional and sustainable food products.
In Central Europe, Poland has emerged as a key strategic hub. The country is one of the EU's top producers, with agri-food exports hitting a record €53.5 billion in 2024, a 3% increase year-on-year. This steady growth highlights Poland's rapid modernization and increasing integration into the global food supply chain.
For food equipment tradeshows, please check the related article on our blog listing.
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Name (+ Event Link) |
Date |
Location |
Description |
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Oct. 9–13, 2027 |
Cologne, Germany |
The world's best trade fair that for food and beverage. |
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January, 2027 |
Rimini, Italy |
World-leading show for machinery and ingredients in gelato, pastry, and bakery. |
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March 23–26, 2026 |
Barcelona, Spain |
#1 General Food Event in Europe for 2026. |
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May 11–14, 2026 |
Milan, Italy |
B2B exhibition for the entire agri-food ecosystem, and its mission is to promote high-quality products. |
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March 30 – April 1, 2026 |
ExCeL London |
IFE is a finished product show. However, it is co-located with 4 other shows to form "Food, Drink & Hospitality Week." |
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April 13–16, 2026 |
Madrid, Spain |
Great event in Europe for high-end delicatessen products (charcuterie, oils, wines, artisanal cheeses). Visitors: ~106,000 visitors |
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Jan. 13–14, 2027 |
Bologna, Italy |
Marca is the dedicated European event for private labels. |
| Internorga |
March 13–17, 2026 |
Hamburg, Germany |
It is the German powerhouse for the hospitality, catering, and kitchen equipment market. |
| Biofach |
Feb. 10–13, 2026 |
Nuremberg, Germany |
The world's largest organic trade fair. |
| Polagra |
Sept. 23–25, 2026 |
Poznan, Poland |
The most comprehensive "Anuga-style" fair in Eastern Europe, covering Food (finished goods), FoodTech (machinery), and Horeca. |
Engaging with food and beverage trade shows across Europe is one of the most effective ways to stay ahead of market trends, build strategic partnerships, and spot new opportunities in different regions. Whether you aim to expand your professional network, win new clients and distributors, or discover the latest food innovations firsthand, these events should be a cornerstone of your international growth strategy.
Now is the moment to map out your calendar and move from planning to action!
Food and Beverage Trade Shows in Europe—FAQ
What are the biggest food and beverage shows in Europe?
Events like Anuga (Germany), SIAL and SIRHA (France), and Alimentaria (Spain) are among the largest in Europe.
Are food and beverage trade shows in Europe worth attending for small companies?
Absolutely. These events provide unmatched opportunities to connect directly with potential clients and distributors, as well as to gain industry insights that are rarely available elsewhere.
How can I prepare for a food and beverage trade show in Europe?
Set clear objectives, prepare your marketing collateral, arrange meetings ahead of time, and thoroughly research both exhibitors and potential attendees.
Do I need to speak the local language?
English is widely used, but knowing a few phrases in the local language can help build rapport.
How far in advance should I register?
If you’re considering exhibiting, it’s best to start planning 6 to 12 months in advance to secure a prime booth location. For those planning to attend as visitors, allow 3 to 6 months to book accommodation and organize business meetings.

