Market Analysis: a Clear View on Your Market Potential
IN FRANCE - SWITZERLAND - BELGIUM
OUR MISSION
Helping You Know How Much Sales Potential You Have,
and What Your Competition is Doing.
Challenge: Knowledge
You have not explored the market yet, and you do not know if you have the potential to grab market shares. Your knowledge on the country targeted is very limited.
It is not clear to you if you have competitors operating in the country and what they are currently doing.
Solution
Our local team is here to turn the lights on and build a strategy!
We will have extended discussions with key local players in your industry to better understand your sales potential here.
We will meet future clients, end-users and partners to determine how much potential you have. We will also collect valuable information on your competition.
Challenge: Cost
Asking your team to come to France, Switzerland, or Belgium multiple times to visit key players is a significant investment you do not want to make.
You have enough sales in other places where the return on investment is quicker. Nevertheless, it bothers you having no market share in this new country.
Solution
We provide a service that minimizes the costs for your staff to do a market study and to build a strategy.
While we are working for you on the market study, your team focuses on making money in countries where the ROI is higher at that time.
Challenge: Time
Your staff is busy with existing markets and can’t spend months exploring a new country trying to figure out how much sales could be made in the new market.
You lack time, yet you do not want to leave potential revenue to your competition.
Solution
Our local team in France, Switzerland, and Belgium will study the market, get data on your sales potential and build a strategy to penetrate the market.
We go directly to the source: we meet future clients, end-users and partners. No need to spend weeks in the country searching for the right information.
Eager to know how much you can sell
in France, Switzerland or Belgium?
We're happy to share our first thoughts on your sales potential during a call.
A project but not in France, Switzerland & Belgium this time? We can help you too. → Contact us
Market Study & Competition Analysis: How We Help You
Our tailor-made support to study your market, analyze your competition and build a strategy to penetrate the market.
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Step 1 - Identifying your needs
First, we have extensive training on your solutions and business models. Then, we identify and make a detailed list of all the data you would like us to find in the targeted country. We agree on the key points you need to discover.
Step 2 - Local Meetings
We talk to all the key players: end-users, potential clients, distributors, integrators, partners and multipliers. We introduce your solutions and have extended discussions to gather all the data you need.
Step 3 - Report & Strategy
We deliver to you a practical report with the data you needed and our estimation of your market potential. We add to the report information on your competition and our recommended strategy to penetrate the market.
Our reports are not 200-page long documents with boring macroeconomic data: it's the information you need, coming directly from the key players you address.
CASE STUDY
How we helped a European company understand its potential in France, and validate the country as next priority in line.
A European manufacturer contacted us with two simple questions: "Is the French market interesting enough for us?" and "If so, can you help us build a relevant strategy?"
The company had small sales in France through a local sales agent. The French market was far behind in revenues generated compared to neighboring countries.
Together we made a list of valuable contacts to interview among their potential clients, potential distributors and sales agents, and multipliers (persons that could recommend their products to clients). After completing +15 interviews, we had all the data required and we provided a 40-page report with the following:
- Estimate of the total market.
- Estimate of potential sales for our client.
- List of potential partners and customers identified.
- End-user price of the competition.
- The French regions where similar products are sold the most.
- Contact details of interested customers.
- A strategy for the French market.
Why Choose Us for Your Market Analysis?
An experienced team of Export managers
Our employees are former Export Managers, International Sales Managers, and Business Development Managers.
We were in your shoes not so long ago. We set up distribution networks and grew export sales in our previous careers. As a result, we perfectly understand your needs and your expectations.
We work in collaboration with your staff
A successful Marlet Study is the fruit of labor between our business development managers and you.
We have regular milestones where we discuss the upcoming steps, the missing information to look for next, and your feedback on the data already gathered.
A local team with knowledge of the market
Our team is familiar with the local business environment. We speak the same language as your targets. We call them with a local number and meet them at their location.
We can gather much more detailed information on your market. We also make sure we do not miss a relevant information by searching the market in the native language.
Frequently Asked Questions
All Your Questions Answered.
How long does it take for a Market Study?
On average, it takes between four to six months.
Keep in mind that each mission is different. It depends on the size and the complexity of a given industry. It is also conditional on the speed of responses between your team and ours, and the targets and us.
How much does it cost?
There is no predetermined price for this service. From our experience, it mostly varies between 7,000 to 12,000 CHF.
Before starting to work together, we provide a quotation with a firm price based upon the time needed and costs involved to achieve the mission.
What is the Return On Investment (ROI) of doing a Market Study?
There are three main factors to consider: the cost of doing the Market Study by yourself, confirm (or reject) a country as a priority and let your competition grab valuable market shares.
First, doing a market study can be costly. Especially when you calculate the gross salary of an Export Manager working on it and not on growing current sales elsewhere.
Second, having an idea of the size of a market can help you determine if this country is a priority or if you can maximize your profits in another one.
Finally, you may want to know if you can quickly have a good position in a country to have a better position than your competition.
Do you work on a commission basis?
No, we do not.
We deliver a specific service and we get paid for the time and effort we put into it.
What guarantees do you provide?
Our payment terms are usually 50% advance payment and 50% when we start writing the final report.
When you'll pay the second half, you already had information and data on the market. You received feedback on each interview.
In the extreme case that no local key player wants to take an interview with us, we would surely find an agreement (total or partial refund according to the amount of work done and data already gathered).
THEY TRUST US
Trusted by Top Partners Around the Globe
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